Archive for December 23rd, 2009

apple:Retailers rev up deals to keep up momentum online

Analysts expect Dec. 14, the last day consumers can order goods and have them arrive before Christmas, will be the busiest online shopping day.

Keith Harris, 36, an IT consultant for Hewlett-Packard, went out Friday for in-store sales, but he waited until Monday to buy a Playstation 3 because Walmart.com offered it at the best price on Monday — in a bundle with two games and a movie, for $369.

“You’re looking for that once-in-a-lifetime deal,” he said.

The Monday after Thanksgiving is usually far from the busiest online shopping day of the year, but it is typically one of the 10 busiest. It was dubbed “Cyber Monday” by the National Retail Federation trade group in 2005 to describe the Monday after the Thanksgiving holiday

Forrester Research analyst Sucharita Mulpuru predicts online holiday sales will rise 8 percent to $44.7 billion. So far, the weekend results are “strong reinforcement of how Web sales continue to outpace store sales,” she said. Online sales account for about 7 percent of retailers’ total sales, though that increases to about 10 percent during the holidays, according to Forrester.

“There is definitely a behavioral shift,” said Savitz. “Clearly, people are seeing that Black Friday will be the start of the holiday season, no matter whether you are online or offline.”

NEW YORK – Retail Web sites kept amping up the deals Monday, the first day after Thanksgiving weekend’s strong online sales, to try to maintain the momentum.

Meanwhile, a research firm that tracks business at stores reported tepid sales and customer traffic for Friday and Saturday that confirmed a so-so start to the season for the bricks-and-mortar world.

Scott Savitz, CEO of Shoebuy.com, one of the largest online shoe retailers, reported that traffic has been robust since Thanksgiving. He expects that Black Friday, not the Monday after Thanksgiving as it had in past years, will mark the first big surge in sales and traffic for his site.

Though the Web is only about 10 percent of the holiday shopping pie, it’s seen most of the growth so far this year — an encouraging sign after last year’s first online sales decline.

Coremetrics, a Web analytics company in San Mateo, Calif., said that as of 1 p.m. Monday, sales for the day that the industry still pitches as “Cyber Monday” were up 19.6 percent over a year ago.

The bright spot offers hope after traditional retail sales came in just above flat for Black Friday, with shoppers packing stores but sticking to their lists, going for deep discounts and practical items.

Investors voted with their dollars, rewarding online sellers. Amazon.com shares rose $4.17, or 3.2 percent, to $135.91 on a day when stocks of most traditional retailers fell as Wall Street analyzed the sea of data and anecdotal reports from the weekend.

ShopperTrak, which is based in Chicago and tracks sales and traffic at more than 50,000 outlets, said late Monday that retail sales for Friday and Saturday edged up 0.9 percent to $16.77 billion, while customer traffic fell 2.7 percent compared with last year. According to ShopperTrak, U.S. traffic slipped 2.5 percent on Friday, compared with an 18 percent drop in the year-ago period. Traffic fell 3.2 percent Saturday, compared with a 17 percent drop a year ago.

ShopperTrak derives its estimates from crowd-counting sensors in stores, combined with data from the retailers themselves on spending and how it relates to customer traffic.

The ShopperTrak results contrast with a report Sunday from the National Retail Federation on its poll indicating that more shoppers flocked to stores but each spent less than last year.

The dueling assessments show the difficulty of gathering and interpreting holiday weekend results. A fuller picture won’t be known until Thursday, when major retailers report November sales figures.

Deeply discounted electronics such as flat-screen TVs, game systems and netbooks were popular, but more practical items such as appliances and home decor were also big sellers, as consumers took advantage of sales to buy things for themselves.

Many shoppers started looking for online deals ahead of what the industry still pitches as “Cyber Monday,” as retailers stretched their online deals over several days.

Target, Walmart, Amazon.com and other retailers started offering the online equivalent of Black Friday specials on Thanksgiving or even earlier.

They stepped it up Monday. Amazon.com was discounting the Apple iPod Touch 8GB for $158, $20 less than Sunday and $40 off the retail price of about $200. Target.com offered a deal Monday for a Garmin GPS system for $186.99, down from $249.99. Free shipping was also prevalent.

Marshal Cohen, chief industry analyst at market research firm NPD Group, said this year saw the “graying of Black Friday,” because deals that typically occurred only on the Friday after Thanksgiving have been spread out over two weeks.

“The holiday spread itself out,” he said. “On Thanksgiving Day, there’s a new tradition, shopping online before you stuff the turkey, putting the turkey in oven and going out shopping.”

The thinking was that shoppers who lacked broadband Internet access at home would wait until returning to work to look online. Now that most homes have broadband, that rationale has faded.

Changed our lives in the aughts,for 50 things that

But there were also the gradual lifestyle changes that you don’t always notice when they’re happening — kind of like watching a child grow older. Here’s an alphabetical look at 50 things that changed our lives since the beginning of the millennium:AIRPORTS: Remember when you didn’t have to take your shoes off before getting on a plane? Remember when you could bring a bottled drink on board? Terrorism changed all that.

ALTERNATIVE MEDICINE: From acupuncture to herbal supplements to alternative ways of treating cancer, alternative medicine became more mainstream than ever.

UGGS: Not since the Croc (see above) has functional footwear created such a frenzy. The fur-lined snowboots were everywhere, no matter the climate. Los Angelenos insisted on wearing them with shorts.

WII: In a sea of ever-more-sophisticated video games, this simple console became the decade’s breakout hit by appealing to the non-gaming masses. Wiis became a center of family gaming, home fitness and even senior socializing.

WIKIPEDIA: A boon to lazy students everywhere, the open-source encyclopedia used the masses to police its entries and keep them (mostly) (sometimes) accurate.

YOGA: Madonna, Gwyneth and other bendy celebrities brought the eastern practice mainstream. By the end of the decade, even Grandma could do downward-facing dogs on her Wii Fit.

YOUTUBE: Let’s end this list and go kill some time by watching … YouTube videos! The video-sharing site was born in 2005. Political candidates in 2008 even had their on YouTube channels. The most popular video yet: “Charlie Bit My Finger,” in which baby Charlie bites the finger of his brother Harry.

Was it only a decade ago that a blackberry was a mere summer fruit? That green was, well, a color, and reality TV was that one show sandwiched between music videos on MTV?

There were, of course, huge political and social upheavals that roiled our world in the past decade. APPS: There’s an app for that! The phrase comes from Apple iPhone advertising, but could apply to the entire decade’s gadget explosion, from laptops to GPS systems (want your car to give you directions to Mom’s house in Chinese, or by a Frenchwoman named Virginie? There was an app for that.)

AARP cards … for boomers! Some prominent Americans turned 50 this decade: Madonna. Prince. Ellen DeGeneres. The Smurfs. Michael Jackson — who also died at 50. And some prominent “early boomers” turned 60: Bruce Springsteen and Meryl Streep, for example.

AGING: Nobody seemed to look their age anymore: Clothes for 50-year-old women started looking more like clothes for 18-year-olds, tweens looked more like teens, long hair was popular for all ages, and in many ways women’s fashion seemed to morph into one single age group.

BLOG: I blog, you blog, he blogs … How did we spend our time before blogging? There are more than 100 million of these Web logs out there in cyberspace.

BLACKBERRIES: Considered essential by corporate CEOs and moms planning playdates. Introduced in 2002, the smartphone version is now used by more than 28 million people, according to its maker, Research In Motion Ltd.

BOOK CLUBS: Thanks in part to Oprah Winfrey, the decade saw not only a profusion in book discussion clubs but a growing reliance on them by publishers.

CABLE: Cable 24-hour news made the evening network news seem quaint, cable dramas reaped Emmys … and at decade’s end, even Oprah was making the move to cable.

CAMERAS: Remember those trips to get film developed? Nope? Even your grandmother has a digital camera, and she’s probably e-mailing you photos right now or uploading them to a photo-sharing site.

CELEBRITY CULTURE: Celebrity magazines fed a growing obsession with celebrities and the everyday minutiae of their lives. By decade’s end, we were still obsessed, though Britney Spears and Angelina Jolie had ceded many covers to reality stars like Jon and Kate Gosselin. Celebrity Web sites like TMZ took hold mid-decade.

CELL PHONES: Cell phones are now used by more than 85 percent of the U.S. population and for some have replaced land lines entirely. On the downside, they’ve made cheating on a spouse more difficult — just ask Tiger Woods.

CHEFS: Chefs are hot! The Food Network, whose viewership tripled this decade, reeled in viewers with high-voltage personalities like Rachael Ray and Bobby Flay, Emeril Lagasse and Giada De Laurentis. Meryl Streep starred in a cinematic pean to the late Julia Child.

CONNECTIVITY: As in, we’re all expected to be connected, wirelessly, all the time. Boss e-mails you on a Sunday? Better answer, unless you’re off in Antarctica — you have no excuse.

COUGARS: A new TV series called “Cougar Town” focuses on a phenomenon that gained its name this decade: women dating younger men.

CROCS: Those ubiquitous plastic clogs debuted in 2002 and became the shoes you loved to hate. Kids love ‘em, but there are Web groups dedicated to their destruction. Not to be deterred: First lady Michelle Obama, who wore them on vacation in 2009.

DANCING: Dancing never went out of style, but this decade saw the huge popularity of dancing contests like “So You Think You Can Dance” and “Dancing With the Stars.”

DATING: Dating was transformed like everything else by Internet sites, rendering other ways of meeting people obsolete. And it wasn’t just the territory of the relatively young: Seniors found love online, too.

DVRs: Suddenly, DVR-ing is a verb, and what it means is this: There’s no reason to know anymore what channel your program is on, and what time.

EMBARRASSMENT ENTERTAINMENT: Embarrassment has always been part of comedy — you need only think of Don Rickles — but this is the decade of cringe-worthy Larry David in “Curb Your Enthusiasm,” Ricky Gervais, and of course Sacha Baron Cohen, who as Borat and Bruno shamed perhaps the entire country.

FACEBOOK: Can you believe this social networking site was once limited only to Harvard students? Now it’s a time-sucking obsession for more than 300 million users globally and a whole new form of social etiquette: Who to friend on Facebook?

FAT: This was the decade that fat became the enemy of the state. New York City banned trans fats, and Alabama — second in national obesity rankings — introduced a tax on overweight state workers.

FOODIE: It’s not just that guy in the White House who liked arugula — this was the decade of the foodie, when we all developed gourmet palates. Even a burger became a gourmet item — as in Daniel Boulud’s truffle burger, stuffed with foie gras and short ribs.

GOING GREEN: From the kind of light bulbs we use to the kind of shopping bags we carry to the cars we drive, “going green” took hold this decade. Now, it’s not strange to hear a schoolkid tell a parent to use a cloth grocery bag.

GOOGLE: This was the decade that Google became a part of our brain function. You know that guy who was in that movie — when was it? Just Google it.

GPS: We can’t get lost anymore — or at least it’s pretty hard, with the ubiquitous GPS systems. But you’d better type in your location carefully: One couple made a 400-mile mistake this year by typing “Carpi” rather than “Capri.”

HELICOPTER PARENTING: Translation: helicopters hover, and so do many parents. After years of obsessive attention to safety and achievement of the youngest children, some said a backlash was under way.

INFORMATION OVERLOAD: An explosion in Internet use led to an overload of information about practically everything. It’s at our fingertips, but is it accurate? Some call it part of a larger phenomenon, namely …

INSTANT GRATIFICATION: Otherwise known as being able to get anything you want within an instant. Often referred to as a theme of the decade.

IPODS: An icon of the digital age, it’s hard to believe this portable media player was first launched in 2001. Six years later the 100 millionth iPod was sold.

LIFE COACHES: In the aughts, there’s a coach for everything! So why not life itself? Some say life coaches are merely therapists without the license or regulations.

MUSICALS: They’ve been around forever, but this decade musicals came back to film, starting with “Moulin Rouge” and “Chicago.” But for kids, it was Disney’s extremely successful “High School Musical” franchise — three movies and counting — that brought back the musical magic.

NETFLIX: The DVD by mail service, established in 1997, announced its two-billionth DVD delivery this year. For many, those discs on top of the TV are just one more thing to procrastinate over.

ORGANIC: Americans rushed to fill their grocery carts with organic food, making it big business — now a $21 billion industry, up from $3.6 billion in 1997. At decade’s end, Michelle Obama planted the first White House organic vegetable garden.

PREGNANCY CHIC: If you’ve got it, flaunt it: That was the new ethos of the pregnancy experience, with chic clothes that emphasized the bulging belly, personal pregnancy photos, and endless coverage of celebrity pregnancies.

REALITY TV: As a nation, we became addicted to reality TV, from the feuding Gosselins of “Jon & Kate Plus 8″ to “American Idol” to “Project Runway.” At decade’s end, the Heenes of Balloon Boy fame and the Salahis of gatecrashing fame give reality TV some unwanted attention.

RECESSION CHIC: Fashion skewed to more severe styles — and much black — as so-called “recession chic” took hold in the latter part of the decade.

RETRO CHIC: Once you forget the smoking, the racism, the sexism and the homophobia, the early ’60s depicted by the AMC series “Mad Men” sure looked good. The swinging Madison Avenue ad men make neckties cool again.

SEXTING: Combine texting with a cell phone’s camera function and you get this parental nightmare. A survey from Pew Research Center’s Internet & American Life Project found that 15 percent of teens ages 12-17 with a cell phone had received sexually suggestive images or videos.

STARBUCKS: It’s a cliche that there’s one on every block, but sometimes it seemed like it — and millions now consider it normal to spend $4 or so on a coffee drink in the morning, perhaps a venti half-caf half-decaf vanilla latte with an extra shot.

TATTOOS: It started innocently enough — maybe a butterfly on the shoulder or a tribal symbol on the bicep. A few characters from the Chinese alphabet later it seemed any hipster who really meant it had a full sleeve of tattoos. The trend extended to middle-aged moms and even tween idol Miley Cyrus.

TEXTING: R u still rding this sty? Hope u r. This is the decade we start communicating in the shorthand of text messages. Get used to it: E-mail is so ’00s.

TV SCREENS: Television screens became bigger and flatter, making some ordinary living rooms and dens the equivalent of big-studio screening rooms. At the same time, though, people were watching movies and videos on the tiniest screens imaginable — on their iPods other mobile devices.

TWEEN CULTURE: Tweens, especially girls, became an economic force to be reckoned with, buying everything from clothes to electronic devices to music to concert tickets.

TWITTER: The new social network introduced tweets, retweets, follows and trending topics — as long as it fit in 140 characters.

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