Archive for December 11th, 2009

Barnes & Noble reader is dual-screen mess-Review

It’s known as electronic ink, and it looks more like a printed page than any other technology. It also doesn’t consume a lot of power. But the disadvantages make these screens seem out of place today. They don’t show color. They have no backlight. Most importantly, they’re very slow to change from image to image. A regular LCD monitor updates its screen 60 times per second, while a fast e-ink screen might do so once per second.

That means e-ink screens are very cumbersome to navigate. If you have a list of 10 books in your library, and your selection is marked by a highlight, it takes a second for that highlight to travel to a new selection. To users accustomed to the instant responses of computers and phones, this is what hell feels like.

The Nook tries to get around the slowness of e-ink by including a small, fast, touch-sensitive color screen below the main, 6-inch e-ink screen. While the main screen shows the text of a book, the small screen offers navigation options such as switching to another book.

This would have been a good idea if all the navigation took place on the color screen, but it doesn’t. That screen is too small, so the Nook uses the e-ink screen to display lists of books, clickable links and so forth. Not only does your eye constantly have to travel between the screens to figure out your options, you also have to wait for the e-ink to update. The setup effectively shackles the color screen to the millstone of e-ink, and our voices rise from the depths of gadget hell.

As if this wasn’t enough, everyone I showed the Nook to tried to touch the e-ink screen. It’s the natural thing to try because the color screen is touch sensitive, but it’s a waste of time. Making the e-ink screen touch-sensitive as well would degrade its precious readability, apparently.

There are numerous other problems with the interface, but Barnes & Noble says it’s fixing a lot of them with a software update next week, so I won’t dwell on the subject.

Like Amazon.com Inc.’s groundbreaking Kindle, the Nook connects to a wireless data network, in this case AT&T Inc.’s. It backs that up with the ability to connect to Wi-Fi hot spots, something the Kindle doesn’t do.

The wireless connection lets users buy books directly on the Nook and read them right away. You can also subscribe to newspapers and have them show up every day, except that navigating a newspaper on the Nook will have you longing for a real paper.

Barnes & Noble says the Nook’s battery will last for eight to 10 days of regular reading. I had to recharge mine after four days, but that might have been because I used the color screen and the wireless connection quite a bit.

Barnes & Noble claims to have 1 million publications in its library, and I didn’t have any real problems finding reading materials at prices similar to Amazon’s. Out of 32 fiction and nonfiction best sellers in The New York Times Book Review, Amazon has all but three, Barnes & Noble all but five. Most cost $9.99.

As a book distribution system, Barnes & Noble has some things going for it. For instance, about half of its e-books can be “lent” to other people. That means e-books can now emulate the social exchange of printed books, while avoiding the big pitfall of book-lending: the risk that you won’t get your book back. After two weeks, the book disappears from your friend’s library and reappears in yours.

Your friend doesn’t need a Nook to read a book you’re lending, because Barnes & Noble provides reader software for a variety of devices: BlackBerry phones, iPhones, iPod Touches and Windows and Mac PCs. Support for more smart phones is coming soon. Amazon has lagged in supporting other devices for its Kindle books, clearly preferring that people buy its $259 reader, though it has recently released PC and iPhone/iPod Touch software.

The Barnes & Noble application for the iPhone is excellent, and I far prefer it to the Nook. It’s free, too. A lot of people say they don’t like reading books on an LCD screen, but many of them might change their minds if they turned down the brightness of the backlight.
A customer tries out a Nook electronic book reader at Barnes and Noble in New York, Monday, Dec. 7, 2009. (AP Photo/Seth Wenig)
The e-book reading device is the gadget gift of the season. Both Sony and Barnes & Noble have sold out of their new models, and new buyers will have to wait until January for delivery. So why are e-book readers still such clumsy, annoying devices?

I’ve been trying Barnes & Noble Inc.’s $259 Nook for a few days, and I’m not eager to prolong the acquaintance. Some of its problems are specific to the Nook, but most of them have to do with the screen technology the industry has settled on.

There are also “tablet” style computers and media players with screens larger than the iPhone. So far, none of them have been great e-book reading devices, but I think we’ll see some next year. They might be more expensive than the current crop of e-book readers, but they also will be far more capable and user-friendly. In any case, the e-ink madness needs to stop.

Shoppers already whetting holiday appetite online

Analytics firm comScore said Sunday that U.S. online spending on Black Friday was the strongest it has ever been, up 11 percent over the prior year, with $595 million spent online.

Sales at retail stores rose 0.5 percent to $10.66 billion on that day, the official kick-off to holiday shopping, according to ShopperTrak.

“That’s pretty significant in a recessionary environment — to get a record like that and be that far ahead,” said comScore Chairman Gian Fulgoni. “I still expect Monday should be a much bigger day online than Black Friday.”

Cyber Monday is the day when many consumers head back to work after the U.S. Thanksgiving weekend and use fast Internet connections to make holiday purchases, away from the prying eyes of spouses and children. The day has always spurred a flood of special online offers, but this year more are showing up even earlier, experts said.

Forrester analyst Sucharita Mulpuru said she was not surprised by the online strength over the holiday weekend.

“I anticipate this momentum to continue for the next several weeks,” Mulpuru said. “It’s a good sign. It shouldn’t slow down significantly from here.”

Forrester Research has estimated that U.S. online sales in November and December should rise 8 percent this year, up from a 5 percent rise in the year-ago period. ComScore has forecast a 3 percent rise for the period.
Last year, online spending on Cyber Monday rose 15 percent to $846 million, according to comScore.

A savvier consumer that recognizes that some doorbuster deals offered by retailers in stores won’t last long due to lower inventory levels this year could also be driving sales.

“If you didn’t get it at 6 a.m. (in stores) you can probably get it at 9 a.m. on Macys.com,” said Amanda Pires, a spokeswoman for eBay Inc online payments unit PayPal, which found that Black Friday payment volume rose 20 percent, with a 25 percent gain on Thanksgiving.

“There were some great Black Friday deals and people were out early to get them,” Pires said. “That mentality has spilled over into the online world.”

AFTER BLACK FRIDAY, THE REST IS ONLINE

Yolanda and Victor Rebagliati were shopping at a San Francisco Old Navy store when it opened Sunday morning for some $5 clothing deals, but said they next planned to head online for an iPod from Apple Inc and a netbook.

“After today, the rest is online!” said Yolanda.

Experts say bargain hunting is driving the online strength. Searches for “Black Friday ads” on Thanksgiving and Black Friday were up 50 percent from the prior year, while those for “Target Black Friday and Walmart Black Friday” were up more than 75 percent in the same period, according to Google Insights for Search.

Online retailers Walmart.com and Amazon have spurred an online price war, and rivals are anxious to keep up, with web deals and free shipping offers advertised from Kohl’s Corp, Toys R Us and Best Buy Co Inc.

Jefferies analyst Youssef Squali wrote in a recent note that Amazon and Google are the biggest likely beneficiaries of the online holiday season — the retailer with its value-priced goods and the search giant that drives traffic to bargains.

Experian Hitwise, which measures traffic to websites, said on Sunday that Amazon was the top visited retail site on Black Friday for the second year in a row — followed by Wal-Mart and Target Corp.

While retail experts say there is little to inspire a consumer to enter stores in the weeks leading up to Christmas, there is room to rise for online sales.

Fulgoni said he noticed more online deals offered on Black Friday this year than last.

“It looks like the retailers figured out that there is no reason for them to leave these deals to Cyber Monday,” he said. “Everyone is well tuned to the fact that there is a consumer strapped for cash and you have to attract their attention.”

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